To promote the value of “independent advice” in a modern financial services market and the critical role of independent advisors in delivering this advice.

To be recognized as a key voice of the independent adviser community with a mandate to represent this community with the regulator and the media.

The South African Independent Financial Advisors Association (SAIFAA) is a non-profit company.

It is our dedicated passion to be a key voice of the Independent Adviser in South Africa particularly relating to regulatory, media and product issues. We want to develop a sustainable independent advice industry that is relevant to the divergent needs of investors in our country and strive to ensure that our members act in a professional manner at all times, with due care for the interests of the investing public.